My superpowers

Hi, I’m Ariel ✌️

I am a product designer who thrives on systems and analytical thinking. With a strong focus on rapid experimentation and prototyping, I enjoy streamlining complex flows and envisioning the blue sky.

On the job

Currently, I am building a tool that simplifies navigation for complex layer hierarchies. Before that, I designed conversion, growth, and discovery experiences in eCommerce and streaming. I have an educational background in design, HCI, and psychology.

Outside of screens

I dance with my crew B2E 👯‍♀️and capture performances @Coffee Dance Studio through video production 📹✂️. I also enjoy playing with my cat, making coffee, being boba connoisseur, and playing video games.

Data-informed

With a background in research and data analysis, I translate both quant and qual insights into actionable opportunities, and know when to seek out more information.

Facilitation

I help my team have difficult conversations and align on shared goals through active listening and asking thoughtful questions.

Beyond the happy path

I have an eye for identifying edge cases and collaborating cross-functionally to implement comprehensive experiences.